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FRAME 142 · 2026.05
Rodeo & Western Event Production

This ain't
our first
rodeo.

Cool Hand runs end-to-end rodeo and western event production management, promotion, and sponsorships nationwide. Every chute, every cue, every contract. Handled.

FIELD REPORT
25+Productions Run
100K+Audience Reached
$1M+Sponsor Dollars Landed
10+Years Running Shows

Three jobs.
Done all the way
through.

SERVICES / 03
PROD · PROMO · SPONSOR
— SERVICE 01 —
01

Production

Run the show, opening chute to closing announcement.

  • Arena direction & talent booking
  • Personnel & vendor coordination
  • Budgeting, contracts, communications
  • On-site command, day of
FILE 01.PROD
— SERVICE 02 —
02

Promotion

Pack the stands before the gates open.

  • Radio, TV, print media production
  • Social content & promotional video
  • Website design & build
  • Press & local market activation
FILE 02.PROM
— SERVICE 03 —
03

Sponsorships

Bring the money. Lock the partners.

  • Sponsor prospecting & pitches
  • Sponsor packets & activation packages
  • Partnership negotiation
  • Long-term relationship management
FILE 03.SPON
— Recent Productions —

Shows we've put on
the map.

SOME OF OUR
RECENT
PRODUCTIONS
2025 · Austin, Texas

Uber One Rodeo

Branded rodeo activation built end-to-end: production management, arena build, talent scouting and rider booking, and hiring of all contract personnel.

Production Management Arena Build Brand Activation Talent Booking
2025 · Santa Ynez, California

Santa Ynez Rodeo

Production management for the Old Santa Ynez Days rodeo. June 2025 — heritage event, capacity crowd, and a growth push that landed the show on Rodeo Broadcast Networks.

Production Management Heritage Event Sold Out Broadcast

Rodeos don't run
themselves.
We do.

Cool Hand Western Productions
— Get In Touch —

Let's run
your next show.

Mike Millar
Chief Financial Officer
Dan Baker
Director of Rodeo Operations